Ganni

“When we just started, we insisted that we wouldn’t produce anything that we didn’t want to wear ourselves,” says Nikolaj and Ditte Reffstrup.

Their goal was to build a global business going beyond the domestic market. As creative director of Ganni, Ditte created a new Scandinavian style. Ditte’s design aesthetic has a signature – feminine yet playful.

Over the past decade, Scandinavian Ganni has evolved from a small Danish cashmere label to a cult brand well-known for its inclusive approach and distinctive Copenhagen style; reflecting the independence and open mind of Danish women.

It’s in the Ganni DNA to position itself as a luxury design brand, with very reasonable prices (accessories start at $20, sweaters and dresses can range from $200 to $500). This way, the brand manages to maintain the appeal of luxury, but at the same time, is affordable and accessible.

Cozy rainbow-striped knitwear, summer dresses with bright floral and animal prints, tote bags, T-shirts with banana and cherry prints, and cowboy boots stand out with the lightness and effortlessness that is the basis of the Ganni aesthetic.

Kendall Jenner and Gigi Hadid, Jessica Alba, Alexa Chung, Vogue Australia Senior Fashion Editor Christine Sentenera, and Swedish singer Lykke Li are famous fans of the Ganni brand.