The changes that the new season brings – the cool wind, the autumn colors of nature, and the intense blue sky bring up thoughts about the perpetual cycle of the seasons and make one look for the answer to the eternal question that every woman asks herself – what to wear?

In the coming fashion season we need to be aware of fashion trends, and also be able to choose, combine, and smartly design a unique image from the different collections represented in the Podium Italia.  boutique. The new and world-famous, brands presenting their autumn – winter 2013-2014 collections in the boutique are very dynamic, unique, creative, and helpful as you show your independent personality. The main thing is to be able to choose from among all this variety what is right for you.

Femininity and sensuality are very significant this autumn. Jo No Fui is the embodiment of this concept.

“The modern woman today feels confident that she can pick and combine her clothes, without complete solutions,” says designer Alessia Giacobino.  Based on this idea, Giacobino creates very diverse clothes that always present the tender side of a woman with original ethnic motifs. The main characters of her collections are geometry, volume, and color!  Jo No Fui is the brand for independent women, confidently striding through life limitations in any form.

Are you missing summers already?  Would you like to extend its brightness and recklessness? Then show everyone who you really are, together with the unique and rainbow brand – Who’s Who. Vitality, creativity, drive are main characteristics of people who choose Who’s who clothes. Massimiliano Dossi, the designer of the brand, breaks stereotypes about clothes, creating spectacular collections bringing some joyful mood straight from the catwalks to the souls of buyers. The clothes made by progressive Italian brand fit perfectly into the dynamics of the modern world. WHO’S WHO collections are a real firework of colors and lines.

The female image of Who’s Who is the embodiment of eternal youth, beauty and grace. All their images are fresh and unique thanks to Massimiliano Dossi, who created this brand for the fans of real chic and quality.

For those who want to take a break from the hot and careless summer and those who are looking for coolness, calmness and timeless classicism, Giorgio Grati gives intellectual sophistication, confidence and irresistibility. Since its inception, the brand has become the quintessence of elegance and taste.

The defining tradition of Who’s Who is a combination of superior quality combined with innovation and attention to detail.  Each item is made in the finest tradition of the Italian textile industry. By creating their collections the designers use exclusive and rich fabrics.

Giorgio Grati is an enterprise for the production of the beautiful clothing and the positive emotions needed to charm those women whose sense of elegance and style goes beyond boring standards.

There are never too many shoes and bags – an axiom for every self-respecting fashionista!  This season you will have the opportunity to enjoy the creations of one of the trendiest designers of the planet – Giuzeppe Zanotti. Two brands, Giuseppe Zanotti Design and Vicini, under the leadership of former DJ Giuseppe Zanotti will satisfy the most demanding clients for any occasion: going to the theater, shopping, a business meeting or a wedding. Everything that is part of the inner world of the Italian designer is embodied in his collections. It is art, music, literature, travel and interesting meetings .

“When I’m working on the design of a new pair of shoes, I imagine a particular woman with a specific hairstyle, make-up, and accessories, ” he says.

Over many years of work, Giuzeppe Zanotti has remained faithful to two major ideas – elegance and rock ‘n ‘roll. His new collection represents the modern world, while retaining the tradition of the brand. The peculiarity of the brand – an original and bold design that allows you to combine a variety of styles (vintage, casual, ethnic motifs, glam – rock , etc.) , materials ( suede, snake and crocodile leather, satin, silk, patent leather ) , color, and texture with high quality and the Italian tradition of shoemaking.

So, create, invent, and try on – Podium Italia’s doors are open for you! Every hunter for new images will be welcomed by experienced consultants who will be your navigators in the world of high fashion and help you to choose the combination that best underlines your uniqueness and individuality!