Wolford

presents a new collection of clothes, underwear and stockings for every season,
and in the summer – a mandatory line of swimwear.

TODAY WOLFORD
– these are new collections of clothes, linen and stockings every season, and in the summer – the mandatory line of bathing suits.

DESIGNERS OF BRAND
masterly mix styles and the directions, focusing attention on fashionable flowers and details, play with a figure, the invoice and elements of a decor.

ONLY ONCE
having put on the Wolford stockings, you don’t change a brand already never.

The designers have masterfully blended styles and trends focusing on fashionable colors and details, playful patterns, textures, and decorations. Their unique materials make a woman's figure visually slimmer, emphasizing its advantages and smoothing its disadvantages.

History Wolford began in the late 1950s. The founders of the company – the Austrians Reinhold Wolff and Walter Palmers – created a brand, not realizing how long fate awaits him. Cooperation with renowned designers and using innovative technologies provided brand bright future, and unmatched quality and wearing comfort – love buyers.

The first revolutionary innovation from Wolford went on sale in 1952.

It all started with the fact that in 1950, Wolford has become the first company to apply the revolutionary material, nylon, for the production of stockings. Flexible and durable, they immediately became the “bestseller” and grateful women customers were looking forward to what else they will surprise the brand.

The success of the brand Wolford depended on three components: the latest materials and technology, innovation in marketing and fresh ideas in advertising. So much money has been spent on the development of products, and the company became the first to enter into contracts with leading chemical companies like Dupont. The first revolutionary innovation from Wolford went on sale in 1952. It was seamless socks and stockings from new synthetic yarn Helanca based krimplenovogo fiber. In 1954 took place the Austrian premiere of seamless pantyhose Wolford polyamide. In 1968, the female half of Austria was shocked Another innovation from Wolford – stockings Stay-ups, not requiring boring Garter Belts.

Built correctly policy production and promotion of their products, the company continues to thrive Wolford and delight its customers a true masterpiece, created on the basis of the symbiosis of technology and fashion.

The official website of the brand:
www.wolford.com