TOTEME

Totême is a fashion brand based in Stockholm.

The brand is known for its minimalist and consistent design, as well as attention to detail.

They get inspiration from the needs and lifestyles of women, striving to create a wardrobe that matches their purpose.

They have a distinct aesthetic they call “The Universe of Style” and focus on designing clothing and accessories that can be worn like a modern uniform.

Totême is also expanding its team and capabilities. They recently brought in Joanna Andersson as CEO to guide their strategy and business planning. Andersson previously worked at McKinsey & Company. Her experience in the fashion industry has been invaluable to the company. Another key moment for the brand was the opening of their first store in Stockholm, which they call “The Embassy.” Totême believes that a physical presence is essential to fully tell their story and provide a counterbalance to the online experience.

Totême’s bestsellers are denim outerwear and shoes. The Totême customer values quality, integrity, and authenticity and is willing to invest in products that last longer and go beyond the current trend.