The Row’s

The Row’s aesthetic is built around the basics of any wardrobe: comfy jersey trousers, oversized cashmere sweaters, and logo-free bags recognizable only by fashionistas.
The Row is the beauty of minimalism.

Their name refers to London’s Savile Row, the well-known location of the best ateliers for tailoring men’s suits.

The Row was founded in 2006 by two sisters, Ashley Olsen and Mary-Kate Olsen.

The company’s theory is to create the ideal timeless clothing, mostly essentials, which the fashion world lacks so much. So, the first The Row product was a simple white T-shirt: universal and high-quality, just perfect. This T-shirt was distinguished only by a thin gold handmade chain.

The designers use only the best materials – super soft leather, very delicate cashmere, and exceptional woolen fabrics. The idea of timeless relevance is based on a calm color scheme: only natural products are used.

The Olsen sisters prefer comfort and quality to emphasize their brand. Therefore, tags are sewn in such a way that they can be easily cut off without leaving a trace.

The sisters have been awarded the title of Best Designers of the Year, three times. Starting with a line of women of clothes, they gradually began to produce shoes, jewelry, and bags. In 2018, they also released a menswear line