“Pieces that cost ten thousand dollars are my favorite kids, however I would like to give them less pompous siblings.” Olivier Rousteing, Balmain creative director.

The Balmain philosophy today is the same as it was with Pierre Balmain. After its creative director Christophe Decarnin resigned due to health reasons, Olivier Rousteing assumed the position. Balmain loved to decorate models. As we can see, Olivier Rousteing was able to pick up this trait. Therefore, we see designs which combine shiny crystals, embroidery, and bold lace – all working to create that same charming look and sophisticated femininity, reflecting the demands of today.

Today, the fashion house located at 44 rue Francois is a truly iconic spot. This is where the real fashion industry begins, where style and tradition go hand in hand with high technology and continued progress. This place has everything. From feminine pieces of the utmost refined elegance, to massive and brutal high fashion looks.

One can say that Balmain sets its own style standard, with its own rules.

Pierre Balmain designed exotic styles, inspired by artwork with a prevalence of Mandarin and Arabic themes. You can see that Balmain uses a lot of big floral prints.

However, his favorite design element is arabesque – intricate Oriental ornaments of a floral and geometrical nature. This element is present in each new collection.

Besides that, Balmain uses embroidery with gold, bronze threads, pearls, fur, satin of pastel colors, silk, and taffeta, all together with hand work of finest quality. Balmain fashions were popular with the rich and famous people of the time: Marlene Dietrich, Jennifer Jones, Jean-Paul Belmondo, Brigitte Bardot, Vivien Leigh, Sophia Loren, Katharine Hepburn, Thai Queen Sirikit, and many others.