The Axel Arigato brand was founded in 2014 by Swedish designers Max Svardh and Albin Johansson.
Inspired by the aesthetics of Japanese minimalism, they launched a shoe brand with the unusual concept of releasing one new style every week.
In the very first year of this experiment, the world received shoes that immediately got on the lists of the top sneaker bestsellers. For example, inspired by the styles of the 90s – Marathon and Clean 180 was inspired by basketball culture.
In 2015, the brand launched a women’s line in the same underground style with references to the art of Japan. Both lines are made in Portugal.
Recently, in addition to a footwear line, the Swedish brand also has produced clothing and accessories.
For seven years, the young brand has managed to make a rapid career: a lot of celebrities such as Bella Hadid, Margot Robbie, Noel Capri and many others wear comfortable Axel Arigato shoes. The secret of their success is in their famous Scandinavian minimalism and the charm of the 2000s. The Clean 90 sneakers, the futuristic Genesis, and the retro Marathon Runner – are key models of the Axel Arigato collection and are now are complemented by T-shirts, hoodies, and tracksuits with embroidered hummingbirds.
Today, Axel Arigato has an impressive army of fans, five mono-brand stores, and representation on the websites of the main online retailers.