For seven years, the young brand has managed to make a rapid career: a lot of celebrities such as Bella Hadid, Margot Robbie, Noel Capri and many others wear comfortable Axel Arigato shoes. The secret of their success is in their famous Scandinavian minimalism and the charm of the 2000s. The Clean 90 sneakers, the futuristic Genesis, and the retro Marathon Runner – are key models of the Axel Arigato collection and are now are complemented by T-shirts, hoodies, and tracksuits with embroidered hummingbirds.