Y-3

Over the past two decades, Adidas has collaborated with many famous brands and individuals, but one of the most successful and influential collaborations was with Japanese designer Yohji Yamamoto’s Y-3.

Sohji Yamamoto, a well-established designer with his own label, has spent 30 years looking for a new venture that would allow him to combine his knowledge of luxury fashion with streetwear and sportswear.

Some of the most iconic Y-3 designs include the Qasa Shoe Silhouette, which has influenced an entire generation of modern and stylish running shoes and sportswear such as sweatshirts, tracksuits, overalls, and techwear, which have been reimagined with minimal branding, tasteful patterns, and neutral tones.

Since 2002, Y-3 has been mixing haute couture and sportswear to create one of the most innovative design trends in the industry.

After being rejected by Nike, he pitched the idea to adidas in 2002, and the German sportswear brand was open to the concept of creating something new. This partnership led to the creation of the Y-3 sublabel.