Stone Island

The matrices that define The Stone Island company are the cultures of research, experimentation, and functionality. The know-how of the brand – innovative design and practicality – is elevated to the absolute.

The brand was established in 1982 in Ravarino, Italy, a small town in the province of Modena, as a symbol of their unsurpassed development in fiber.

Massimo Osti, quite by accident, took up the study of a double-sided, two-tone truck tarpaulin, rigid and dense. Long-term washing with pumice to soften its texture resulted in a unique, vintage-looking fabric called Tela Stella.

The first seven jackets in the Stone Island collection were inspired by the functionality and construction of both military uniforms and workwear. For example, camouflage print has always been an important part of the brand’s design code. The Stone Island logo is on the left sleeve (in some models – on the shoulder) of a small patch of fabric in the form of a stylized “Wind Rose.”

In 1983, Carlo Rivetti acquired 50% of the company that started the brand’s development.

Textile developments, material processing, and clothing dyeing techniques are unique and incomparable. Stone Island reflects the dapper taste of Paninari, the first youth movement in Italy. It also inspired the British music scene of the 90s. And it is impossible to talk about Stone Island without mentioning football culture.

Thanks to the permanence guaranteed by Carlo Rivetti, the brand has maintained its integrity over the years: from the Ice Jacket, created in the late 1980s with fabrics that change color with temperature, to the Reflective Jacket that reflects light in the dark.

2005 saw the launch of the Stone Island Junior line, a miniature version of Stone Island’s functional clothing for children and teens.

In 2008, the Stone Island Shadow Project entered the market and research platform with a new generation of urban menswear.

In December 2020, Stone Island announced its entry into the Moncler group. With this move under their slogan “beyond fashion, beyond luxury,” the two Italian brands are firmly established in the “new luxury” segment that embraces a search for inclusivity, a sense of belonging to one community, and a combination of different meanings, such as art, culture, music, and sports.