At the heart of the creation of the Cruciani fashion house was an Italian family dream. At the origin of the brand is Umbrian family of Caprai. Arnaldo Caprai began his work in this field in 1955. His company produced bed linen, cashmere blankets, and lace tablecloths. In general, they produced home textiles but at a luxury level.
In 1993, Luca Caprai decided to open his own business – the design and production of knitted clothes. That was the beginning of the Cruciani brand’s history.
Cruciani engages in traditional classic knits: scarves, cardigans, sweaters, and pullovers made out of cotton, wool and cashmere.
Nothing overdesigned, nothing too trendy – only elegance and quality.
There are a lot of Italian knitwear brands: old, honored, with their own traditions, and circle of admirers. This means that Cruciani’s success at this market lies in its uniqueness and magnificent advantages.
Cashmere is the most luxurious material for knitting. The quality of raw material is tremendously important. Cruciani reserve select Mongolian sheep for its cashmere products. They use cotton from Aswan for light sweaters and t-shirts because the Egyptian cotton gives a silky and smooth fabric and is typically used for high quality men’s shirts and the best bedding.
But the trump card for Cruciani is wool. Technologists developed thinner threads named after the precious stone Diamante Rosso.
This “red diamond” yarn has thickness of 12 microns. The quantity of this wool is so small that it always sells through auction. A sweater from the Diamante Rosso line satisfies the taste of the most demanding customer. It weights almost nothing and feels like silk or cotton. At the same time it’s warmer than a cashmere sweater.
But no matter how valued these developments in technology are, they are still not enough for the brand. Cruciani has other advantages: for example, its recognizable style.
Although this style was originally designed for young people, it is still very wearable for elderly people.
All polo shirts, T-shirts and sweaters are designed in the classic style. There is not any fashion-extremism in Cruciani products. The designers just take into account fashion trends, fashionable colors and the most relevant fabrics.